4 Mistakes To Avoid When Using Facebook For Business

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When people want to use Facebook for business, it’s usually because it’s an unlimited lead source and you build relationships with your clients/prospects. Relationships are what build businesses for the long term, so not only can you get sales on facebook, but you also keep those sales and get referrals if people feel like they trust you.

Social media is a fast moving trend that is quickly taking over advertising, internet marketing and basic social interaction. If you want to get into internet marketing for your business, it is absolutely imperative that you understand social media, especially facebook.

Side Note: Twitter marketing is also becoming extremely popular for getting leads and developing followers.

The average person logs onto facebook every single day and spends at least an hour on it. This means that there is amazing opportunity to use facebook for business! Why? Because people are going to keep seeing your face, your ad, and your message over and over and maybe for long periods of time, IF you do it right! If you do it right you will build an empire for yourself and build a ton of great relationships along the way. If you do it wrong, your reputation could be at stake, which is why I wrote this blog today on the 4 mistakes to avoid when it comes to using facebook for business.

I’ve made a lot of money with facebook and have also gotten over 50 sales for my primary company through it. During the process I’ve learned a lot about what to do, and what NOT to do.

4 Mistakes To Avoid Using Facebook For Business:

Facebook for Business Mistake #1: Copy & Pasting Personal Messages

I get about 10 messages a day that sound something like this, “looking for some other like minded people to network with, great to connect.” All of those messages sound the same! Your goal when using facebook for business is to never make people think you don’t care about them. One of the most annoying things to another person is getting those messages that are impersonal and don’t build true relationships.

If you really want people to start following you, friend 5-10 people per day and send them a PERSONAL message that pertains to their profile/picture/info or whatever, that can give you a good foundation for conversation. Yes this would take time, but at least you are not so impersonal that no one wants to be your friend anyways. In order to use facebook for business properly, you have to learn people skills. People skills includes getting people to like you/trust you.

Facebook For Business Mistake #2: Posting on Other People’s Walls

I don’t mean posting a “hey thanks for the friend request,” or “it’s great to meet you” kind of post, I mean a “click my link to join my business” kind of post. Never, ever under any circumstances post a link to your business/fan page or anything unless you know that these people won’t mind.

People absolutely HATE that. If you don’t believe me and do it anyway (spam everyone’s facebook wall with your link) they will delete it anyways. Eventually people will unfriend you and badmouth you to all of their other friends, ruining your fb reputation. You want to be extremely professional when it comes to using facebook for business. Social media is a place to get to know other people, not to spam your business.

Facebook For Business Mistake #3: Arguing On Walls

This one is pretty simple but I have to put it in here because a lot of people still do it and it drives people insane! WhenΒ  you are using facebook for business, think of your role model and ask yourself, would they do this?

Would someone who has the right posture, is making plenty of money and is super busy start arguing with a post they dont’ agree with on someone’s wall? NO, because it makes them look bad. It also makes you look like you have too much time on your hands. If someone posts something, whether political or about business or just personal that you don’t like, leave it alone and focus on your own stuff.

Once you start arguing in public, it makes you and your business look unprofessional. I see this a lot with competing MLM companies. Someone will post something negative and all of a sudden the claws come out! Before you know it there’s hundreds of comments of people arguing about why their company is better than yours. STUPID!

If you want to use facebook for business in a SUCCESSFUL way, DON’T do this!

Facebook For Business Mistake #4: Asking People to Join Your Fan Page

I think this is a really important one because I get this hammered to me every single day when I’m on facebook. Asking the question again, would your role model (or the person you’re trying to model your success after) ask someone to join their fan page? Absolutely not!

It’s one thing if you know the people and they are your actual friends, but if you don’t really have a good relationship, please don’t ask them to “like” your fan page! Your fan page is a place where you can develop a professional relationship, but also sell things. If you want to sell to people you need to give them a reason to buy. No one is going to buy if you don’t have the right posture in the first place.

Overall just use common sense, and don’t do anything that you know could potentially ruin a relationship. To Learn more about how to automate your social media for more sales in less time, watch this free Social Media Automation Webinar.


To Your Success!

Jessica Perretti

239-810-8496

Jess@workwithjess.com

Follow me on twitter –> Jessica Perretti

Friend me on Facebook –> Jessica Facebook page

Wanna Work With Me? –> Work With Me

P.S – If your upline does not have a step-by-step blueprint for success, check this out (Unless you already have too many leads) – click here for instant access!

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