Copy Writing – What’s the big deal??

I recently went to an internet marketing conference in Las Vegas that had some of the top internet marketers in the world speaking. There is one thing, that over and over again they kept mentioning and said was the NUMBER ONE thing you need to know if you want to be successful online, COPY WRITING! 

Copy writing is the one skill that can make or break a sale, and if you have copy under your belt then you are a million steps ahead of everyone else.

Today I watched a video with Yanik Silver going over the fundamentals of copy writing. Yanik Silver is one of the leading copy writers ever, and has made millions in a few days from a simple sales letter. I want to share with you today some of the tips he had for writing a sales letter or sending out a simple email.

1. Find out your audiences’ needs and wants

2. Find out what they hate! Writing about things people hate makes you look like a hero discussing a common enemy and bonds you and your audience

3. Think of 5 of the most common objections people would have about your product/service, and WRITE ABOUT THEM! People mistake the fact that they can’t write about objections, but if people are thinking it, why not answer it right then and there in your letter??

4. Make a list of bonuses

5. Give them a time out, ALWAYS give them a reason to BUY NOW! Otherwise no one will buy, they will always put it off and eventually forget about you and your product/service.

These are a few tips that he gave, if you have any questions feel free to email me at

To your success!

Jessica Perretti

Leave a Comment